Posted October 7, 2010 by BookingBuddy
Finnish carrier Finnair has just announced the launch of its own Twitter page. This will be an addition to Finnair’s Facebook page and blog, so you can keep up with every bit of activity the airline gets up to. Finnair is just the latest in a long line of technologically savvy carriers that have jumped on to the Twitter bandwagon. Other airlines that have followed suit include British Airways, Air Asia, Air France and EasyJet.
It may seem like airlines are merely riding the Twitter wave in a bid to score some ‘hip’ points and attract customers. However, it makes sense for airlines to utilise these social networking tools, especially during urgent situations such as the Eyjafjallajokull eruptions. In such cases, airlines would be able to use their Twitter and Facebook sites to notify their passengers about new developments. These sites are also useful as marketing tools, to let potential passengers find out about upcoming deals and discounts.
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