Posted November 17, 2008 by BookingBuddy
Social-networking sites such as Facebook and MySpace are all the rage these days. One of the reasons for their popularity may be that while you can collect as many ‘friends’ as you want, and send them messages as often as you like, you never actually have to meet any of those 476 ‘friends’ you’ve acquired.
Now, Air France-KLM have jumped on the bandwagon and created a website—Bluenity.com—for members of their frequent flyer programme Flying Blue (rather an unfortunate choice of name there, don’t you think?).
The idea is that members can create a personal profile, just like on Facebook. But here comes the twist—members can then arrange to meet other members during the flight. Right … so; the airline wants members of their social-networking site to actually meet each other? On a plane? Am I getting it straight? If I’m sounding a little wary, it’s because I am.
After all, the whole point of Facebook is that it provides an ‘out’. You might start chatting to someone, then, when it all starts getting awkward, you can always pretend you have to be somewhere, right away. But that’s not so easy when you’re stuck on a plane, miles in the air, for hours and hours. Where would you run to when things start getting uncomfortable? It’s like being on a blind date without having a backup plan when the date starts going downhill.
Maybe, instead of getting members to contact each other individually, Air France-KLM could hold little group soirees for them instead? That way, members get to actually meet each other, but in a more informal atmosphere. (Not sure if there's room for said party in economy class, however.)
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