Credit Crunch Doesn’t Affect Fairy-Tale Characters

Posted October 23, 2008 by Joyce Wan

The economic downturn might be affecting most businesses these days, including the airline industry, but some businesses seem to be almost recession-proof. I’m guessing plumbing might be one of these, but I’m thinking of another, less prosaic line of work. Such as being a fairy-tale or mythical character. Look at it this way—if you exist in a different dimension, then our boring problems over here don’t affect you.

Take Santa Claus. Christmas is still a couple of months away, but holiday bookings to his home in Lapland are said to be going strong. After all, old St. Nick is the defining figure in most people’s childhood Christmases, and when life is tough, sometimes all you want is to go back to a happier time. A time when phrases like ‘credit crunch’ and ‘economic crisis’ didn’t exist, and presents seemed to magically appear overnight.

Esprit Holidays aims to take you back to those times, by organising trips to Lapland. They even go the extra mile by arranging meetings with none other than Santa himself! Not only that, but you get to go on a reindeer sleigh ride. All the while keeping yourself warm by wearing the thermals provided by the company.

Perhaps other companies should take a leaf out of Esprit’s book by organising trips to locations connected with other fairy-tale characters. The obvious ones such as Santa Claus are always going to be popular, but what about ones that venture off the beaten track? Surely there’s a niche market out there for trips to the Tooth Fairy’s castle? Where would the Tooth Fairy hide though – behind a secret doorway in a dentist’s surgery, perhaps?

(Image: Esprit Holidays)

Categories: Holiday Ideas