Posted June 19, 2008 by BookingBuddy
Most airlines would think those people who dread the idea of flying are a lost customer base, and abandon them to their train-, ship-, car-, bus-, and donkey-cart-based travel options. But the ever-entrepreneurial Sir Richard Branson doesn’t head those airlines.
In their ongoing quest to reach every potential customer niche, Virgin Atlantic has recently created a Flying Without Fear course. It’s targeted at those of us who think it’s crazy to strap ourselves into a 20-tonne piece of metal that launches itself thousands of feet into the air. At £199 a pop, the course is almost as good as having an actual, paying customer on one of their flights.
Conveniently, by curing them of their phobia, Virgin will also create a whole bunch of potential customers. Perhaps they will choose to fly with Virgin in future? Out of gratitude for the altruistic service provided, of course. And just in case they have a relapse while on holiday? Well, not to worry, Virgin have published a book version—also called Flying Without Fear—that attempts to ease their anxieties while doubling as worthy holiday reading material.
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