Virgin Atlantic's New Ad Campaign Led by ... Wildebeest

Posted May 23, 2008 by BookingBuddy

Think of Kenya and what springs to mind? Groups of majestic Maasai warriors clad in ceremonial garb? Glimpses of zebras and rhinos while on safari in a Land Rover?  Or perhaps groups of elephants poised elegantly against a magnificent orange-red sunset?

Well, it seems that for the creative minds at Virgin Atlantic, the first image that sprang—or maybe rampaged—into their minds when someone mentioned Kenya was ... the annual migration of wildebeest. This will form the centrepiece of Virgin’s expensive new advertising campaign, due to be plastered all over London’s Tube stations in the near future. The £250 000 ad blitz is aimed at attracting customers back into the African nation after the recent election crisis.

Presumably, Virgin’s vision is that customers will be inspired to stampede toward its planes like feral wildebeest after viewing the ads.  What next? Perhaps a can of sardines to represent the packed conditions on some carriers’ economy class? Or maybe a picture of cows in a shed to represent (duh!) cattle class?

(Photo: outdoorphoto.co.za)

Categories: Virgin Atlantic